Brisk Bodega Launch NYC

June 12, 2013   Posted by Ryan Lusteg

Last week, I flew out to New York to be a part of a VIP celebration for the launch of Brisk Iced Tea’s new digital channel This would mark my first ever trip to the city, so I couldn’t wait to get out there & soak in as much as I could given the short amount of time that I’d be out there for.

Upon arrival, my new friends at Brisk had a full schedule set up for all of those involved & included such things as a tour of the VICE offices, a visit to Brooklyn’s Side Street Deli; where they were filming one of the first videos for the Bodega Chat web series, & of course the launch party where all in attendance were treated to Brisk Iced Tea cocktails & given a sneak preview of the site before it went live.

For those of you who haven’t already checked out, do yourself a favor and head on over for exclusive editorial content curated by VICE’s music channel Noisey & Remezcla, a leading Latin media & creative studio. Here you can find plenty of to up to date information on current music, culture, & events including a summer music series that will be taking place in 14 major cities across the US featuring top music performances & street art. In addition to all of this content, the site will also be rewarding consumer engagement with cash & exclusive prizes. My personal favorite; & feature that I can relate with the most, is the “Rep Your Bodega” contest where fans can submit a photo & description of what makes their favorite Bodega special for a chance to win $5,000 in cash.

I wanted to give a big thanks to every awesome individual I worked with & met on this trip. I had a great time in the city & can’t wait to go back! A big no thanks to the person who hit me with their car while I was crossing the road somewhere in Brooklyn. I know accidents happen & that’s unfortunate, but I figure karma will get you sooner or later & sort you out.


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