Billionaire Boys Club

June 6, 2013   Posted by Levi Maestro

BBC/Ice Cream has been one of my favorite brands since it’s inception 10 years ago. Watching Pharrell introduce pieces through videos and shoots, to finding out where it would first be available. Then establishing a skate team, being acquired by a larger brand, dropping price points while still maintaining the identity, it’s been really rad to watch. A brand that I admire for sure and one I feel plays the line like no other.



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