My homie Drew Byrd came by the other day and showed me a new project he’s working on called 40’s & Shorties. He showed me their first line of socks and I think it’s an awesome first execution, excited for them and what they have next. I feel like all successful/relevant brands not only find/create their niche but also have a gimmick. The word gimmick often gets a bad wrap but to me, it’s great to have because it makes it so easy to understand what you’re all about.
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