This is one of the smartest marketing concepts I’ve seen a mainstream brand communicate to the masses. Virgin Mobile has shaken the up the idea of endorsing celebrities to creating their own (or at least the celebrity factor). Sparah is a duo of actors plucked from the abyss that are preparing for the transformation of fame. Seems to me like they have a great chance at success, especially since a photo of them was just recently purchased for $50,000. Do you think they stand a chance in the limelight?
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